Context
An internal CROVANCE concept showing how a digital-first identity system is constructed and applied.
The problem
Many small firms have a logo but no system for applying it consistently across web and documents.
Our approach
We defined the idea first, then derived the mark, palette, type and layout rules from it.
Design
A geometric monogram, a two-colour palette and a typographic scale.
Engineering
Design tokens expressed as CSS variables, ready to use in a website build.
What was delivered
A guideline outline and token set demonstrating the approach.
Verified outcome
Internal concept — no client results are claimed.